Posts Tagged ‘marketing’
Kickstarting your PR Campaign.
Posted by: Vijay on: May 8, 2008
I often wonder to myself what is the hardest part in running a startup. I think back at my own days, and even at the present, analyzing the market, building the product, doing the test, finding a few initial trial clients, getting a mentor, finding one or two folks to help out, and even getting [...]
Monetizing the Long Tail. Part I.
Posted by: Vijay on: April 30, 2008
You know, for the sheer amount of noise and echo that used to be carried around under the tag of “Long Tail”, things have mellowed down quite a bit lately. But I think there is an increasing awareness among internet startups on the 3P model (Product x Price = Profit) which is looking at means [...]
Build to Last: The Goldrush Strategy – Avoid it.
Posted by: Vijay on: April 24, 2008
Up until a couple of years ago, the concept of “First movers’ advantage” had some credit to it – atleast in the web world since it was quite nascent. Lately more and more folks are realizing, and rightly so, that whatever happened in the PC Platform, is repeating itself in the web world. If you [...]
Selling to the Unaffordable – Part II
Posted by: Vijay on: April 11, 2008
There is a basic problem in selling to the masses here in India. In most cases, the idea is great, the business model and most importantly the revenue model seems quite clear, but its the channel to the target customers that is non-existent.
Take the case of amazon.com. You wouldn’t believe me if i told you [...]
Selling to the Unaffordable. Part I
Posted by: Vijay on: March 26, 2008
Most enterprises in India look to “more economically viable” markets abroad as their target customers. If you ask them why is it that we are never focused on local demands, and the market that is seemingly so huge and is often quoted to be one of the fastest growing, the response is usually the same: [...]
On Twitter
- vijayanands: @deepakshenoy Disagree abt time. Indian startups take way too much time to get their act together. December 29, 2009
- vijayanands: @munimkazia Admittedly there are plenty of those, and then there are some good ones too. Like this very platform we are using. December 29, 2009
- vijayanands: @arjunram Why 2011. Before the world ends in 2012? :) December 29, 2009
- vijayanands: @BelladonnaIT And in the context of the web, unfortunately silicon valley is still the mother goose laying the golden eggs. (context) December 29, 2009
- vijayanands: @BelladonnaIT Your point about that? And its not 600 Million "users". Its that many application forms. I have atleast three sim cards :) December 29, 2009
- vijayanands: @munimkazia Read that post : http://tinyurl.com/yc38y7a. You are absolutely right, but timing is also everything. December 29, 2009
- vijayanands: @munimkazia Internet and tech startups are supposed to be relatively easier ones. Thats the only reason everyone picks them to start a convo December 29, 2009
- vijayanands: @chupchap Keep up the good work. December 29, 2009
- So You Want to Work for a Startup. Really?
- Outlook + Google Calendar + Nokia Calendar = Being on Schedule.
- Review: Nimbuzz - IM, IM everyone! And for everyone!
- Monetizing the Long Tail. Part I.
- My Next Phone: The Sexy, The Curvy or the Expressive.
- Words. Words. Words. They Mean Everything.
- I Have Moved.
- About
- What Amazon.com and Paypal Didn't Do!
- Hiring Strategies for Startups.
- Sat Randhawa: I am glad to read a discussion about car wash business in India. I just started my car wash in Amritsar, Punjab two months ago. It is doing very we
- Michael Franchise: I am having continual problems with my Nokia software in Vista. I am starting to think Apple laptop and iPhone. I like Nokia but I just think things
- NARAYANA P: I want to set up auto car wash station, I want to know the total cost of the project. Can any body help me.
