Vijay Anand | The Startup Guy.

36 Startup Tips: From Software Engineering to PR…

Posted on: December 27, 2007

The ReadWriteWeb has a very sensible article on some tips for Startups. It makes for an interesting read, with some of the tips that include;

Tip 0: You must have code

Working code proves that a system is possible, and it also proves that the team can build the system. Having working code is a launchpad for your business. After it is ready, the business can happen. In the old days, tech companies were funded based on an idea written on a piece of paper, but those days are long gone. Today, a startup needs to have not only working code, but an assembled system and active users in order to land venture capital money. Software engineering transitioned from the post-funding exercise to the means to being funded.

Tip 1: You must have a technical co-founder

Any startup starts with an idea and just a few people. A lot of startup co-founders these days are techies, passionate about technology and life. It was not always like that. Just a few years back a purely technical founding team would have had a hard time raising money because there was a school of thought that only people with MBA degrees could run a company. Now, having a technical co-founder is a benefit.

On the PR tips front, I love these two tips because they are at the essence of what helps a startup with:

Tip 4: Launch your product at a conference

The reason for this is that you are likely to get a lot more media coverage and instant attention than if you launch just any old time. But the conference needs to fit. For launches, you can do one of two things: launch at a specialized conference such as DEMO (which we recommend) or you can launch in a non-startup conference which has a launchpad feature. For example, Web 2.0 events typically present 10-15 startups, as do conferences like Supernova. It does not make sense to launch at a conference that does not have any startup participation because it won’t be the proper context for your launch.

Tip 5: Create demos, videos, pictures, and slides

A newsflash: press releases are dead. We have found them to be completely ineffective. To the point of zero leads. Zero. Instead, you need to prepare a new kind of media. Remember that people are spoiled these days, so they will have high expectations. If you think you can show up and tell them that you got the best new technology, hand wave, and then expect a write up, you are dreaming. You need to prepare. You need to distill your product and the message into something easily digestible, and you need to be very clear.

Launch at a conference, and Create Demos. The appeal that it has sure is appalling.

Read the Entire Article Here>

2 Responses to "36 Startup Tips: From Software Engineering to PR…"

Where are the rest of 32 🙂

Follow the link that says “Read the entire article here” 😀

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