Vijay Anand | The Startup Guy.

Who will save us from China?

Posted on: April 20, 2008

Once a while I actually go on crazy cruise mode and just randomly search for keywords that strike my fancy, hoping to come across a blog or a news article that catches my interest. Its an excercise to get out of the “echo cloud” which happens quite often when you keep listening to the same set of bloggers and writers. I don’t blame them. When all of Paulo Coelho’s book start to sound the same after reading two of his series, I am not surprised that it becomes a case with most bloggers.

So coming back to the point.

While one such exercise, I am across a post from a blog that I used to follow once: Venture Explorer. There was a post on how in this day and age, every startup from day one has to focus on the global market place and do competitive analysis, and potential market analysis of the globe as a whole from day one. That was a pretty interesting read to say the least.

While my trip to delhi this weekend, I met up with quite a bit of folks, and some old time friends that I haven’t had a chance to catch up with lately. So while during one of the dinner meets with someone who is running a fairly successful – actually very successful – internet service, he mentioned how for the past four days his service is under DDoS attacks from China, because them not liking some content which is up on the site. The attacks are apparently causing some slight issues and troubles with the hosting provider who is just plain simply confused at the scale and frequency of the attack which doesnt seem to stop.

Now I am wondering as to what is the solution for such a thing. Globally speaking, the likes of Microsoft, Yahoo and Google have succumbed to the demands of the Chinese government and have let them have their say in whatever these guys do. The Indian government repeatedly gets hacked by chinese hackers who deface government sites, and we are still working on the security protocols to keep them out. And to effectively fight back against these attacks, you need some pretty heavy weight hardware to defend yourself – something that startups don’t have. I mean, if MS, and Google who do have the muscle in terms of popularity, their stance, and technology don’t stand up, what chance does a startup have?

This is a troubling question though, and one that needs to be answered somehow. Maybe we need to put together our elite squad of hackers to fight back, should the need arise. Maybe. Maybe there are better and less complicated solutions.

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