Ideas to Toss: Professional UGC.
Posted May 2, 2008on:
Professional User-Generated Content. You think its Oxymoronic? Think again. Let me cite to you two examples. Rocketboom, and ZeFrank. I dont think Frank is doing the show anymore, but Rocketboom is essentially a low-budget, five minute clip which basically is one of those “tequila shot” videos, giving you a summary of everything thats going on out there. Sports, politics, Gossip, IPL, Entertainment, you name it.
It will make sense because:
1. Our Broadband penetration whatever the 4.2 million users are, are all essentially mostly IT Professionals.
2. These chums, have no interest in anything apart from Cricket, because they dont have time to understand the decades of stories behind political quibbles and other issues going on.
3.Humor has slowly begun to find a way among this crowd and given that these guys are all young, and most of them watch shows like The Simpsons, Family Guy, and Even South Park (Please dont ask me what these shows are), a show done with a live-actual person, but on the same lines of humor, will bring about active engagement in a interesting fashion.
Rocket boom Stats:
+ Over 1 million post-roll complete downloads per week; 200,000 viewers per day
+ Over 500,000 text impressions per week of company name & link; 100,000 per day
The Video infrastructure, the entire thing to make this happen, along with the infrastructure to play ads and monetize this is, is available with two indian Startups – Ventuno Tech and Tekriti Software. If you have the guts (everybody in the media business needs guts), the ability to produce a show, and get a couple of eager, hyper, good-looking people on camera, you are game!