Vijay Anand | The Startup Guy.

India a Technology Leader. Possible?

Posted on: May 26, 2008

That was the title of a talk that happened at the Fastrack Sessions of Proto.in January Edition. Since we are sitting on three editions of fabulous talks, I thought I’d take the pains to transcribe them one at a time whenever i find the time so that the larger audience – some who didnt and couldn’t make it – could benefit from it.

Imagine a situation where a technologist is trying to showcase the iPhone. He goes through every step of the features of the phone, the gestures, the various user interface nuances of the device and the audience barely reacts. A little frustrated, the technologist tilts the phone to the side, and the picture aligns itself sideways, and the audience goes wild – almost giving him a standing ovation. We’ve seen this demo before, and we know what all an iPhone can do.

Case in point: Technology alone doesn’t fascinate. How it is packaged, and how it resonates with the audience and customer means a lot more. India lacks in that space, most times.

Read the Entire Transcript at the Proto.in Blog here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: