Vijay Anand | The Startup Guy.

Posts Tagged ‘yahoo

This is a continuation to a Post that I had written Earlier.

“Yahoo could emerge with an edge, if they leapfrog into other verticals following the same web-based advertisement network.”

For a company which has entrenched itself in the media space, managing advertisements networks i probably the holy grail. I wouldnt recommend that Yahoo give up that leverage. Instead of going head on with Google and losing out on that battle, all they need to do is leverage that asset in a different vertical.

I wrote about perhaps using advertising networks, especially multimedia (audio/video) ads in Radio and television networks. One could argue that the ad server requirements, the infrastructure requirement and cost of operations would significantly vary because of the medium. I’d agree to some extent. But there is also a way to deploy the already existing asset, as-is, into different verticals. Read on.

Read the rest of this entry »

Advertisements

So I know that there are a gazillion guys out there in the whole wide world, who have given “open” advise to Yahoo as to what they should do. I am neither an expert, nor am vested into the company to have such generosity towards them 🙂

A friend of mine and I, over some conversations were discussing about some of the bigger brands that we see around us and something along the topics of Return on Equity. Not sure if you are aware of, but Microsoft has a 52% return on equity. Yahoo has roughly about 7% and falling drastically and Google has one which stands at around 26% – and growing steadily. Whatever you may say, Microsoft has played this game with a whole new set of balls and one most people simply won’t understand. And if you ask me, they are a much better company in terms of strategy and products compared to Google, anyday.

Yahoo could emerge with an edge, if they leapfrog into other verticals following the same web-based advertisement network.

Yahoo could emerge with an edge, if they leapfrog into other verticals following the same web-based advertisement network.

But that’s not the focus of this post.

The conversation was that, if a company has Advertisement as its core strength and has built a competence in it, then its going to be very hard for the company to drop that and adapt the advertising network of its partner/rival. Well, for the case of survival they might, but since they do have the core competence, the resources and the minds that can think in that direction, what could they possibly do, was the question.

Fact: Yahoo makes most of its money via advertisement, and that too on banner ads.

This becomes an issue when you have so much internet portals and properties, but just simply have to fill them with advertisements in order to make them viable. And in this day and age of APIs, nobody might even come visit the site to get hit by the advertisement. You are forced to rethink in terms of strategically placing the advertisement within the content, but thats a very very hard thing.

My Take: I think this is probably the same route as making fiber out of rocks. There might be some way to do it, but whatever it is, its one rare, long process.

I’d say, flip the coin, and lets look out to the horizon. Go after other streams, television and Radio… to be precise.

Read the rest of this entry »

Disclaimer: This is just a theory. Not the fact.

The war between the giants, Microsoft and Yahoo continues. But none of the threats, nor the position that Yahoo is in, seems to be putting a brake on the companies they are going around acquiring, nor the services they are releasing. Life is as normal, infact on a fresh new lease – one that is quite agressive for Yahoo!.

So here’s a theory that I have, and time will tell how much of this is true.

The following things seem to be happening:

1. Yahoo is very pissed off at Microsoft.

2. Yahoo has been for the longest time wanting to get into what Facebook is doing. And now it does. – the open platform shabang.

3. Yahoo is working on a whole new ad delivery platform.

4. Yahoo has an amazing advantage of close to 5 million new email signups every month in India alone – which is actually ahead of what Google has, followed by I believe either Indiatimes or Rediff.

Read the rest of this entry »

Once a while I actually go on crazy cruise mode and just randomly search for keywords that strike my fancy, hoping to come across a blog or a news article that catches my interest. Its an excercise to get out of the “echo cloud” which happens quite often when you keep listening to the same set of bloggers and writers. I don’t blame them. When all of Paulo Coelho’s book start to sound the same after reading two of his series, I am not surprised that it becomes a case with most bloggers.

So coming back to the point.

While one such exercise, I am across a post from a blog that I used to follow once: Venture Explorer. There was a post on how in this day and age, every startup from day one has to focus on the global market place and do competitive analysis, and potential market analysis of the globe as a whole from day one. That was a pretty interesting read to say the least.

While my trip to delhi this weekend, I met up with quite a bit of folks, and some old time friends that I haven’t had a chance to catch up with lately. So while during one of the dinner meets with someone who is running a fairly successful – actually very successful – internet service, he mentioned how for the past four days his service is under DDoS attacks from China, because them not liking some content which is up on the site. The attacks are apparently causing some slight issues and troubles with the hosting provider who is just plain simply confused at the scale and frequency of the attack which doesnt seem to stop.

Now I am wondering as to what is the solution for such a thing. Globally speaking, the likes of Microsoft, Yahoo and Google have succumbed to the demands of the Chinese government and have let them have their say in whatever these guys do. The Indian government repeatedly gets hacked by chinese hackers who deface government sites, and we are still working on the security protocols to keep them out. And to effectively fight back against these attacks, you need some pretty heavy weight hardware to defend yourself – something that startups don’t have. I mean, if MS, and Google who do have the muscle in terms of popularity, their stance, and technology don’t stand up, what chance does a startup have?

This is a troubling question though, and one that needs to be answered somehow. Maybe we need to put together our elite squad of hackers to fight back, should the need arise. Maybe. Maybe there are better and less complicated solutions.


Advertisements