Vijay Anand | The Startup Guy.

The Thing That Should Drive Everyone Crazy.

Posted on: March 5, 2009

Numbers. Monetization. Values and Compensation Mechanisms. Its essentially the building blocks of most systems and what keeps the wheels of most systems churning. That’s what should be driving everyone crazy. Isnt it? I don’t know about you, but it sure does drive me crazy.

Metrics. They are the easiest way to measure performance and to know that you are moving. Most of the times, as you are working with early and extremely early stage ventures, the only way to ensure that the focus of the team is on what is essential, is to set down a basic set of metrics that we can track and use to align ourselves as we go. It might seem like an extremely simple thing, but what you measure has to lot to say about what you value most. And when you make that decision in prioritizing, focus comes as a bi-product – a beautiful bi-product.

There is a danger to this. If you don’t think wide enough, then the easiest metric will be imposed on you, and in most cases its the rate at which your bank balance is depleting or increasing. Unfortunately, money is in most cases several levels down the chain in terms of processes, and measuring it directly might not give you much insight nor control to manage where you are heading.

So what am I getting at? As a startup, you need to measure, and measure everything.

I dont believe that currency is the only value system that exists. At the end of the day, even currencies are nothing more than a few numbers which give some standing among an audience. Find an alternate means to provide that and you would have created a different value system altogether.

How often do you check to ensure that you are on track? Atleast once every month. And when you do that, do keep someone who can guide you for better around. It will help, when you do notice you are not on track and need to scream out the words “Help!”

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